Some things seem to never change, take southern soul for instance. It's not country it's not Rock & Roll. Modern Southern Soul Music is sometimes slow sometimes fast, electronic or acoustic drums with keyboard brass and modulating bass lines. The artist mostly sing about heart break, cheating, drinking, the state they represent, horses, barns, everyday struggles, backing up big booties and line dances.

The genre has been around since the 1940s evolving from blues, gospel, and R&B, each contributing distinct elements. Blues provided its emotional depth and storytelling, gospel injected its powerful vocals and spiritual fervor, while R&B offered its rhythmic groove and danceable energy.

The style was born in Memphis, Tennessee, and Muscle Shoals, and Alabama. The regional aspect developed into a unique sound. The Southern Soul music genre peaked in popularity during the 1960s & 70s. Indie labels like Stax in Memphis and Fame in Muscle Shoals thrived, producing iconic hits by legendary artists like Otis Redding, Sam & Dave, Aretha Franklin, and Wilson Pickett, to name a few.

The sound evoked raw emotion with powerful vocals, tight horn sections, and driving rhythms. The rise of disco and funk in the 80s led to a decline in southern soul's mainstream popularity. However, the genre continued to evolve and thrive in regional scenes, spawning subgenres like "deep soul" and "downhome soul."

More recently there has been a renewed interest in southern soul, with young and mature artists drawing inspiration from the genre's rich legacy while incorporating contemporary influences. Spawning "PHALLO SOULE"